Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), Sri Lanka’s largest Fast Moving Consumer Goods (FMCG) conglomerate also a regular sponsor of school level sports in Sri Lanka, has taken another step in continuing its commitment to school level sports.
For the first time, Munchee, the No.1 biscuit brand in Sri Lanka is supporting the game of Rugby by backing the promising Trinity College Rugby team for their 2016 season.
Being one of the top schools in the island, founded in 1872, Trinity College Kandy inherits a rich history, and bears a prominent rugby tradition. With the aim of uplifting sports in Sri Lanka at school level, Munchee stepped forward for the first time to sponsor Trinity School Rugby team for the 2016 season.
Commenting on the contribution to Trinity’s much loved rugby, Theja Peiris, Group General Manager – Marketing, Ceylon Biscuits Limited, the Associate sponsor of the team stated the following, “We are happy to join hands with Trinity College, Kandy as the Associate Sponsor of Trinity Rugby team, for the 2016 season. Trinity College has a rich heritage among rugby playing schools in Sri Lanka. Munchee as the No.1 biscuit brand in Sri Lanka wishes to extend its support to further strengthen the game of rugby at Trinity College and to uphold the legacy of school Rugby.”
“We will not consider this as yet another financial assistance, but this approach will lead to a long lasting and a prolific liaison. Going beyond a sponsorship we are honoured to back our young blood in the game”, she further added.
Rohan Abayakoon, Chairman of the colleges association, the Old Trinitian’s Rugby Scrummage (OTRS) which manages rugby across all age groups, also acknowledged Munchee for their immense support for the upliftment of the ‘Trinity Rugby’ brand.
“Munchee has been at the forefront of most of school level sports by backing our young sports stars. We are grateful for their generous sponsorship of our team and honoured to have Munchee, No: 1 biscuit brand, on board as the Associate Sponsor of the Trinity Rugby 2016 season. We wish to continue this partnership and hope Munchee would be with us in future games as well”, stated Abayakoon.
Sports being integrated into the company’s core CSR ethos, Munchee will continue to power sport at school level supporting the upkeep of the field.
Theja Peiris, Group General Manager – Marketing, Ceylon Biscuits Limited handing over the sponsorship to T. B. Jeganathan, Vice Principal, Trinity College, Kandy in the presence of Rohan Abayakoon, Chairman – OTRS and Rahul Karunathilake, the 1st XV Rugby Captain of Trinity College, Kandy